H.I.G

MASTERS OF PSYCHOLOGY ABOUT

WHO WE ARE

HIG behavioral research agency specialized in conducting persuasion and influence campaigns. We are committed to advancing strategies of persuasion and group behavior change through the use of modern behavioral science, advanced scientific research, and social analysis techniques adapted for civilian use from military applications to better understand behavior within a target audience. Our unique, measurable and effects-based methodology focuses solely on behavior rather than attitude and uses advanced psycho-social simulation analysis to identify key ‘triggers’ within a target audience that when pressed influences consumer attitudes during the decision-making process in favor of our client’s bottom line.

What we do

As the world’s leading practitioner of Target Audience Analysis (the ability to research, diagnose and change the prevailing behavior of a hostile target audience) we develop the right message and make sure it reaches consumers at the right time, in the right way and provide our clients with game changing influence campaigns.